About Us


The IDEA team continually works together to find the most efficient way to help you meet your eCommerce goals.  Our team is dedicated to responsive service and attentive support and you can easily access our product experts and others within our organization.

  • President & CEO Robert Gaylord ­Brigadier ­General Robert Gaylord (retired) has been president and CEO of IDEA since December 2007. For the first time since the inception of IDEA, Bob and the B­oard of Directors rigorously analyzed IDEA's value and purpose in the channel.
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  • Vice President, Marketing and Operations Mike Wentz Mike has more than 20 years of distribution and technology experience and has expertise in a variety of industries including electrical, plumbing, HVAC, industrial, medical, electronics, lighting, safety products, fasteners and food distribution.
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  • Director, Product Portfolio Management Steve Horton Steve is a seasoned entrepreneur with more than 20 years of experience in the technology, CPG, wholesale distribution and global standards industries. Steve was founder and CEO of Integrated Software Systems (ISS). full bio
  • Director, Finance and Administration Maggie Root Maggie has worked at IDEA since September 1999 before the Industry Data Warehouse (IDW) and Industry Data Exchange (IDX) were operational. She values her long history of relationships with IDEA customers.
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  • Director, eBusiness Standards Mary Shaw Mary has been part of the Electrical Industry for over 25 years, aside from a brief stint with GS1 Canada in 2006, and has been with IDEA since January 2003, initially as the Canadian Sales Representative, then transitioning to Standards in December that same year. 
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Honoring our roots

See how IDEA got started and learn about some of the victories we've had along the way.

IDEA In Your World

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