About IDEA

The industry helped to build us, now it’s our turn to help you.

The Industry Data Exchange Association, Inc. (IDEA) is the official technology service provider and eBusiness standards body of the electrical industry. The company helps thousands of manufacturers and distributors find the most cost-effective methods for running day-to-day business. IDEA’s applications help connect the supply chain and make business processes efficient, easy and enjoyable for people every day. IDEA was founded in 1998 through a partnership rooted in the collective leadership of the National Electrical Manufacturers Association (NEMA) and the National Association of Electrical Distributors (NAED) members. Their applications also bring value to vertical markets such as industrial, retail, and consumer-packaged goods. 

Our Mission:

Enable trading partner profitability and supply chain efficiency through information management solutions.

Our Vision:

As a preferred partner in the electrical industry, IDEA will continue to be an innovation leader that contributes to the industry’s responsiveness to dynamic economic conditions and industry trends.   

We never forget we're doing this for you.

IDEA's passions for flawless business information and innovative solutions are matched only by our commitment to responsive service and attentive support. No matter how large our company gets, no matter how broad our client base, you can easily access our product experts and others within our organization. We wouldn't have it any other way. The more we know about your needs, the better able we are to serve you. Our core values:

  • Customer Centric Solutions. We partner in customers’ success with relationship-driven account management and persistent attention to product and service value.  
  • Business-to-Business Learning & Sharing. Our mantra is, “more is better when it comes to the flow of information”. We are a conduit for the open exchange of information and ideas. 
  • Standard, Accurate, Secure Information. We define global data formatting standards to facilitate and protect information exchange that increases efficiency and increases profitability.
  • Innovative Thinking. We transform the way customers and their partners do business by exploring and investing in new ideas.

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Unleash the power of e

From eCommerce and Business-to-Business, Synchronization, Standards Adoption, and Professional services IDEA has the solutions you need to unlock the full value of your business.