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This Week in IDEA | October 11, 2012

Our eNewsletter, This Week in IDEA, keeps you informed with the latest news and education about IDEA, our solutions and services, and our customers and partners. IDEA’s knowledgeable staff and other contributing writers share insights, resources and special offers to help you Unleash the power of e. Subscribe now to receive This Week in IDEA in your email inbox every other Thursday and add our RSS feed to your reader.


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New IDEA Videos Take the Mystery Out of the Technology

Explaining how IDEA helps electrical distributors and manufacturers is not always easy to do in a couple minutes, and we know that people’s eyes glaze over when you use technology acronyms at industry events. So we developed two short videos that we hope will make it easier for you to tell others what IDEA does and why you use our applications – hey, even our moms understand!

How IDEA Helps Distributors:­


How IDEA Helps Manufacturers:

Thanks to King Design, LLC for helping us develop the creative for these videos and bringing our story to life.

Please share these with your trading partners and social networks, and feel free to embed them on your websites to encourage more of your partners to leverage our industry eBusiness standards and applications.

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Next Live Webinar – Next Generation Data Sync: The DMP

IDEA’s next live webinar is the Next Generation Data Sync – The DMP on Thursday, October 18th. During this webinar, we’ll help you examine your current processes and challenges when syndicating data with your trading partners and provide an exclusive demo of the Data Management Platform (DMP), a solution that manufacturers are using to differentiate products and gain a competitive advantage. With the DMP, manufacturers can aggregate, syndicate and communicate product information with all their trading partners through one application. Experts will be on hand to answer your questions.

Webinar: Next Generation Data Sync: The DMP
Date: October 18, 2012
Time: 2:00pm – 3:00pm EST
Speakers: Melissa Longnecker, Program Manager, IDEA; Boris Ivanov, Partner, Digital Business Architects (DBA); Samer Shehadeh, EDI/eCommerce Manager, Cooper Industries

Find out more and sign up now>

Please comment on this post or (Don’t forget to mention us @IDEAeSolutions and use the #IDEAwebinars hashtag!

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Sneak Peek at IDEA’s new Supply Chain Analytics Tool

Here’s a sneak peek of a new service from IDEA that was revealed at the Forum, and will be available for manufacturers to use soon. The Supply Chain Analytics tool is an on-demand data governance tool that manufacturers can use to monitor the quality of their product data in the Industry Data Warehouse (IDW). Manufacturers can leverage the flexibility and cost-savings to undertake data governance projects themselves. The evaluation criteria for this new tool are based on guidelines and best practices developed by the IDEA Industry Standards Committee (ISC). The tool will enable manufacturers to evaluate their data quality on multiple levels of detail and export to Excel to fix the core issues in their business systems.

The Executive Summary evaluates data quality at a high-level from the ID­W application and presents blind aggregate comparisons with peers.


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The Group Summary drills down to the field level to pinpoint specific data quality issues and prioritize data governance projects.

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Field Errors reports all the present errors in an exportable format and provides an error list defining each type of error. The report can be exported and used to fix the core problem at the source of the business system, ensuring that further data feeds to any platforms are accurate and validated.


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Look for more information about this new service available soon in upcoming issues.

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Access Forum Presentations and Resources Online

­­The IDEA E-Biz Forum 2012 are now available. Please use the content in the Forum presentations for informational purposes only and review the IDEA Copyright Terms and Conditions before downloading. If you would like to quote or reprint content, please contact the author for permission or email your request to .The Forum materials are available for everyone, but they are best used as a supplemental resource to the live presentations given at the event. Save the date for the 2013 Forum on September 25-27th in Orlando, FL so that you can maximize our Forum resources.

Check the IDEA page for more videos coming soon. Available now:

Connecting the Links of the Supply Chain - Jason Archbold, Border States

The Future of the GDSN - Hope Betts and Nick Manzo, 1WorldSync ­

The Richard Buzun Award Panel and Presentation­

Follow us for more tweets and pictures from the event. Highlights:

  • Social networking and content, important #ebizforum themes
  • Listen first, then take action and leverage your partners to collect content. @edelmandigital
  • Found out you can filter by a list in the IDEA IDW utility. Made my day at #ebizforum
  • General Session: ReThink Your Go-to-Market Strategy Majority of interactions with media are screen-based. What connects them all is search @Edelman
  • @IDEAeSolutions and Unilog’s CIMM2 product was very interesting. Will look at it again
  • General Session: Executive Panel @IDEAeSolutions @ElecWholesaling Jim [Lucy] did a great job. And kudos to the whole panel: thoughtful and informative
  • @IDEAeSolutions @StandardsQueen #ebizforum Following all the rules in the Standards session with Mary Shaw
  • General Session: The Art of Vision @ErikWahl #ebizforum Most inspiring key note speaker I’ve ever seen at a conference

Please email or connect with us on social media sites if you have additional Forum resources to share. Keep an eye out for the Flickr link to photos from the Forum in the next issue.

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IDEA Names Hubbell Incorporated and Kirby Risk Electrical Supply Recipients of the Sixth Annual Richard Buzun Award

Hubbell Incorporated and Kirby Risk Electrical Supply are the manufacturer and distributor winners, respectively, of the sixth annual Richard Buzun Award for Leadership and Innovation in eBusiness. Bob Gaylord, president & CEO, IDEA, announced the winners during the IDEA E-Biz Forum 2012 in Dallas, TX.

“The 2012 winners are especially commended for their eBusiness leadership, continuing commitment to industry in­itiatives and incorporation of new technology to the benefit of not only themselves, but also their trading partners and the industry as a whole. Both have led by example and given back to the industry by sharing their best practices, methodology and resources,” said Gaylord.

Phil Barrios, Senior Director, eBusiness & Marketing, Hubbell Incorporated, and John Burke, President, Kirby Risk Electrical Supply, accepted the awards on behalf of the winning companies.

“Hubbell Incorporated is delighted and honored to accept the manufacturers’ 2012 Richard Buzun Award. We are grateful to our trading partners, IDEA and the industry for recognizing our long history of eBusiness leadership with this achievement. As a charter member of IDEA and avid supporter of standards development, Tim Powers, our Chairman and CEO, has guided Hubbell to make data excellence a priority,” said Barrios. “This has enabled us to leverage data sync to drive everything from catalog content for our distributors to master data for our vendor managed inventory (VMI) initiatives. We continue to support the industry through 'data as a product' and hope to share best practices from our experiences to spread the benefits across the industry,” added Barrios.


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(from left: Rich Brooks, Manager of eBusiness Development, Hubbell - BURNDY; Jason Bedford, Manager of Service and Systems Productivity, Hubbell Canada; Bob Gaylord, President and CEO, IDEA; Phil Barrios,Senior Director of eBusiness & Marketing, Hubbell ­Incorporated; Tom Cull, Manager of Strategic Pricing, Hubbell Lighting; and Kevin Moen, Marketing Analyst, Hubbell Power Systems.)

“Kirby Risk Electrical Supply is honored to be recognized with the Richard Buzun Award for eBusiness leadership. The achievement acknowledges our commitment to the industry by dedicating resources to major industry initiatives such as the NAED Strategic Technology Task Force, using vendor scorecards to improve collaboration, and using the Industry Data Warehouse (IDW) to synchronize product data for nearly 98% of stock items for Tier 1 & 2 vendors,” said Burke. “Extremely high levels of data quality have enabled Kirby Risk and our manufacturer partners to achieve significant ROI in programs like vendor managed inventory (VMI), which manages 80% of our stock, and advanced product searching on our website. We are grateful for the support of our partners and for the recognition of our efforts,” he added.


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(from left: Jim Swisher, Manager of IT Shared Services, Kirby Risk; Tracy Fink, Rebates, Products and EDI Supervisor, Kirby Risk; Bob Gaylord, President and CEO, IDEA; John Burke, President and COO, Kirby Risk, and Jeff Skiles, Director of IT & Shared Services, Kirby Risk.)

The Richard Buzun Award was introduced in 2007 to recognize manufacturer and distributor companies that demonstrate leadership by implementing and promoting successful eBusiness programs throughout the electrical industry. The award is named after the late Richard Buzun, former IDEA Chairman, and former president and CEO of Siemens Energy & Automation, Inc.

About Hubbell: Hubbell Incorporated, started in 1888, is well known for its industry leadership in product innovation, market development and continuous support of the electrical distribution channel. With 2011 revenues of $2.9 billion, Hubbell offers a variety of quality products and services for applications in non-residential and residential construction, industrial and utility markets. The company is comprised of over 50 name brands which operate under three primary business groups: Hubbell Electrical Systems, Hubbell Lighting and Hubbell Power Systems. For more information about Hubbell, its history and eBusiness capabilities, please visit

About Kirby Risk Electrical Supply: Kirby Risk Corporation is a multi-faceted company dedicated to understanding and meeting their business partners’ needs with innovative, effective solutions. Their experience and network of resources provide customers with reliable technical assistance, logistics management, communications systems and quality products that not only meet their requirements, but also enhance their competitive position. Kirby Risk Electrical Supply provides high-quality, state-of-the-art electrical, automation, lighting and power distribution solutions to people responsible for maintenance, design and installation of electrical systems. For more information, visit

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New IDW Platinum Band of Excellence Manufacturers

­Congratulations to the following manufacturers that have recently achieved the Platinum Band of Excellence, the most elite status in the industry’s new banding program which measures the amount of marketing content manufacturers provide to the Industry Data Warehouse (IDW) for their distributors. These companies are now providing marketing content for 75% - 100% of their stock items!­­


View all manufacturers with Bands of Excellence ratings>

Contact your Data Quality Analyst at IDEA or email to find out where your company stands and how to achieve IDEA’s Platinum banding level.

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New B2B eCommerce and Synchronization Customers

New IDX Customer

E.B. Horsman & Son, a Canadian electrical distributor based in British Columbia, has signed a new agreement to employ the Industry Data Exchange (IDX). Serving contractors, OEMs, industrial end users, institutions and systems integrators, E.B. Horsman’s mission statement is dedicated to “helping our customers grow and prosper by providing quality products, technical expertise, and outstanding serve through operational excellence.” They will take advantage of the cost savings and reliability of IDX. Find out more at

New IRD CERICOMX® Customers

As a 1WorldSync Data Pool On-Board Solution (OBS) partner, IDEA implements suppliers that subscribe to the 1SYNC data pool using the IRD CERICOMX® Data Synchronization Platform. IDEA was recently assigned 29 suppliers:

These companies will be trained to use IRD CERICOMX®, an online catalog that suppliers use to register product data with the GS1 Registry® and GDSN via the 1SYNC Data Pool. Suppliers also use this solution to publish product data to demand partners including retailers such as Lowe’s and Walmart.

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