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This Week in IDEA | July 30, 2008

Our eNewsletter, This Week in IDEA, keeps you informed with the latest news and education about IDEA, our solutions and services, and our customers and partners. IDEA’s knowledgeable staff and other contributing writers share insights, resources and special offers to help you Unleash the power of e. Subscribe now to receive This Week in IDEA in your email inbox every other Thursday and add our RSS feed to your reader.


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New IDEA IRD Customers

IDEA, a 1SYNC Data Pool On-Board Solution (OBS) partner, implements suppliers that subscribe to the 1SYNC data pool using IDEA's IRD CERICOMX® application. IDEA was recently assigned seven suppliers:

These companies will be trained to use IRD CERICOMX®, an IDEA branded product for supporting and uploading supplier product information into the GS1 Registry® and GDSN via the 1SYNC Data Pool.


If you would like to find out more about the CERICOMX® product, please contact John Etrie, IRD Product & Customer Support Manager, at .


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IDEA is committed to keeping you informed while we move the industry forward towards a more efficient and synchronized channel. Find out answers to frequently asked questions from customers and readers alike.

Some questions include:

  • Will customers start to receive less data?
  • Why do customers need to use UNSPSC codes?
  • What does the future of IDEA look like?

Get answers to these questions and many more.

You can also catch up on the latest comments in the current Electrical Marketing newsletter.

IDEA remains dedicated to serving your needs as a customer-centric organization. Please contact your account manager if you have any questions. If you do not know who is assigned to you, please contact Nick Manzo at .

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Unilog Content Solutions: Sponsor of the IDEA E-Biz Forum 2008!

IDEA would like to thank Unilog Content Solutions for their Diamond level sponsorship of the IDEA E-Biz Forum 2008.

Unilog is India’s leading catalog management and data cleansing company. Unilog employs over 200 people, is ISO 9001:2000 certified and supports customers in North & South America, Europe and Asia. Unilog provides Classification, Cleansing, Attribute Extraction and Enrichment services for all major industry verticals. Unilog has excellent relationships with most PIM / ERP and SCM implementation companies and can be your one-stop-shop for all data needs. Find out more at

View all the sponsors to date.

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Get on Your Feet at the E-Biz Forum ‘08

Wally Adamchick, President and CEO, Firestarter Speaking and Consulting, will open the second day of the Forum with an entertaining and informative keynote presentation on improving performance at work. Find out Adamchick’s Laws of Leadership and how you can “raise the bar” at work.

Adamchik's Laws of Leadership
by Wally Adamchick, President and CEO, Firestarter Speaking and Consulting

I have discovered three simple principles that, when properly applied, make your leadership journey incredibly rewarding. Number One – it is all about you. Number Two – it is all about them. Number Three – it is all about the organization.

Number One – It is all about you.
You must make the conscious choice to accept the role of leader. It is not enough to occupy a position of leadership (as defined by a box on the org chart with your name on it). In fact, many people have made the choice to lead, and have exercised vast influence, without being in a so-called "leadership" position. In making the choice to lead, you take responsibility for yourself first, and you commit to working on yourself. If you cannot, or will not, lead yourself, you simply cannot lead others. You recognize that you will take some hits in your visible role as leader but you don’t shy away from them. You know your decisions may not always be popular. You understand this comes with the territory and is worth the rewards of leading. Once you have accepted the first law, you are ready to move on to the next.

Number Two – It is all about them.
In this case, them refers to those we lead. Your purpose as leader is to engage your employees so they bring 100% of themselves to work, every day. As their leader, you create the right environment for them to motivate themselves and to exceed your expectations. You focus on helping them get better at what they do. This helps them to become more productive and to advance. It also shows them that you are. It helps you, because they require less supervision--which brings us right to law number three.

Number Three – It is about the organization.
We come together in associations or businesses to accomplish something that we could not accomplish alone. As an employee, I give you my time and you give me compensation and benefits. As a leader in the organization, you recognize that you are part of the organization, but not the organization itself. Investing your ego and ambition in your job is fine--to a point. In the extreme, it can lead to overbearing, sometimes unethical bosses who think the organization exists to support them. This arrogance ultimately brings failure. The effective leader knows he is part of the team and always works to better the team. The development of strong, new leaders is an essential part of this law. In fact, one of the best legacies a leader can leave is a highly effective organization that performs well in the absence of that supervisor. It is the insecure leader who wants his successor to fail. Any leader who fails to support an employee--for any reason--hurts the organization, therefore violating Law Number Three.

Clearly, there are many layers to each of these principles. But the first step to higher effectiveness as a leader is to make the choice to be one. Then, focus on your people. Together, you can successfully advance the organization into the future. Once you embrace the three laws, you are on your way to becoming a truly successful leader.

Want to know more? Sign up for the IDEA E-Biz Forum ’08 to get professional advice from Wally Adamchick during his dynamic keynote presentation, “Raising the Bar”. Here you will learn how to reach new levels of success at work by focusing on the long term. Don’t miss this crowd pleasing session that will get you on your feet and your performance through the roof.

Register Now!

About Wally Adamchik

Wally Adamchik began his leadership at the University of Notre Dame, where he was the mascot and led 65,000 people on every football Saturday.

As an Officer of Marines, Adamchik deployed throughout the world in training, peace-keeping, and combat operations. First, in a tank battalion and then, as the pilot of AH-1W Super Cobra attack helicopters.

Always seeking a new challenge, Adamchik entered the hyper-competitive private sector. He was recognized for superior performance and award-winning leadership at two national restaurant companies. At the same time he earned his Master of Business Administration from the University of North Carolina at Chapel Hill.

He is the President of FireStarter Speaking and Consulting and serves today as a consultant, speaker, and author. His new book, NO YELLING -The Nine Secrets of Marine Corps Leadership, was named as one of the best business reads for summer 2007 by Entrepreneur.Com. Adamchik also consults with the Marine Corps as a Non-Resident Fellow working with the Corps to define and refine leadership doctrine for the 21st century.

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August Industry Data Warehouse Training Calendar

IDEA continues to offer Industry Data Warehouse (IDW) distributor and manufacturer trainings and focused sessions on Net Pricing and the Inbound Mapper. The August dates for these trainings are:

IDW Distributor Training Sessions:

  • Wednesday, August 6: 1:30-3:00PM
  • Wednesday, August 20: 1:30-3:00PM

IDW Manufacturer Training Sessions:

  • Thursday, August 14: 1:30-3:30PM
  • Thursday, August 28: 1:30-3:30PM

Net Pricing Training Sessions:

  • Thursday, August 7: 1:30-2:00PM
  • Thursday, August 21: 1:30-2:00PM

Inbound Mapping Sessions:

  • Wednesday, August 13: 1:30-2:30PM
  • Wednesday, August 27: 1:30-2:30PM

Additional training sessions are announced each month in This Week in IDEA. To sign up for a training session, please contact at .

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Did You Know? IDW Hot Facts

The IDEA Standards Committee (ISC) voted on a mandate for manufacturers to populate UNSPSC codes in IDW, effective December 31, 2009. IDEA strongly encourages manufacturers to begin the process of assigning UNSPSC codes to their products right away to prepare for the 2009 mandate.

The need to move towards the Global Standard UNSPSC code for product categorization was recognized by IDEA and ISC members approximately five years ago. Since then, IDEA has accommodated the code in IDW.

IDEA has a Memorandum of Understanding (MOU) with GS1 US to maintain and develop the electrical industry products for the UNSPSC code set. Over 50 participants representing over 30 companies in the electrical industry participated in phase one of the development project resulting in 307 changes/additions.

The next phase will encompass paired attributes for each of the lowest level code numbers to assist manufacturers in providing attributed data to IDW for their customers.

If you are interested in participating in the ongoing development and maintenance of the UNSPSC code set and their associated attributes, please contact at .

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