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This Week in IDEA | September 26, 2007

Our eNewsletter, This Week in IDEA, keeps you informed with the latest news and education about IDEA, our solutions and services, and our customers and partners. IDEA’s knowledgeable staff and other contributing writers share insights, resources and special offers to help you Unleash the power of e. Subscribe now to receive This Week in IDEA in your email inbox every other Thursday and add our RSS feed to your reader.


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New IRD CERICOMX® Customers

IDEA, a 1SYNC Data Pool On-Board Solution (OBS) partner, implements suppliers that subscribe to the 1SYNC data pool using IDEA's IRD CERICOMX® application. IDEA was recently assigned four suppliers:

These companies will be trained to use IRD CERICOMX®, an IDEA branded product for supporting and uploading supplier product information into the GS1 Registry® and GDSN via the 1SYNC Data Pool.

If you would like to learn more about the CERICOMX® product, please contact , IRD Product & Customer Support Manager, at .

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OSRAM SYLVANIA and Viking Electric Supply Recognized at the Electro E-Biz Forum 2007

IDEA recently announced OSRAM SYLVANIA and Viking Electric Supply as the manufacturer and distributor recipients of the first annual Richard Buzun Award for Leadership and Innovation in eCommerce. Liz Norman, EDI Business Manager, Siemens Energy & Automation, presented the awards at the Electro E-Biz Forum 2007 in Vancouver, B.C.

The award is named after the late Richard Buzun, the second IDEA Chairman, and former President and CEO of Siemens Energy & Automation, Inc. It was created by IDEA to honor an individual manufacturer and distributor company that continue to reach the highest standards of excellence in eCommerce practices and promote these practices throughout the supply network.

“Richard Buzun’s family and the Siemens organization are pleased to have this new industry award named in Richard’s honor. Siemens continues to support all IDEA initiatives as well as explore future opportunities to increase efficiencies,” said Norman.

John Wilson, Manager eCommerce & Business Development, OSRAM SYLVANIA, and Rich Passmore, IT Manager, Viking Electric Supply, accepted the award on behalf of the their companies.

While recognizing SYLVANIA, Norman highlighted the company’s willingness to test the newest technologies and automate new processes to improve the supply network, their dedication to quality data, their continued support and participation in the IDEA Standards Committee and their recent accomplishment of providing the highest amounts of enriched data fields online to their trading partners.

"As a founding member of IDEA, OSRAM SYLVANIA has always enthusiastically supported industry initiatives that improve and provide additional productivity to the electrical wholesale industry. We place a high priority on providing and transmitting our data with our trading partners through IDEA's Industry Data Warehouse (IDW) and Industry Data Exchange (IDX) because we recognize the importance of data synchronization and the benefits of providing and controlling our own product data in a single secure industry owned source," said Charlie Jerabek, President and CEO, OSRAM SYLVANIA.

Viking Electric Supply was recognized for their development of an online customer order management application, a successful EDI program used to exchange transactions with close to 50 trading partners and their rapid integration of Industry Data Warehouse (IDW) to improve price and rebate information processes.

“Viking Electric is grateful for the recognition this award brings to our Information Technology group. Viking has a long history of software innovation going back to 1975. We have had an active EDI development program in place since 1993. Our success is due, in no small part, to collaborative efforts with our trading partners such as Siemens. Since becoming an IDEA customer, we have seen the pace of our eCommerce development efforts accelerate as a result of the wealth of vendor product data at our fingertips. We appreciate that by improving our own internal processes, we also make Viking a better trading partner for our suppliers,” said Greg Hames, President, Viking Electric Supply.

The second annual Richard Buzun Award for Leadership and Innovation will be awarded at the IDEA E-Biz Forum 2008 in Washington D.C, September 15.

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New IDEA Customer Portal to be Launched December 2007: Public Site Now Available

At last week’s Electro E-Biz Forum, IDEA announced its plans to launch a customer portal. This site will be the main location for all customers to access all the public documents from the old company website, including standards, knowledge base, FAQ’s, etc. Private documents will include user guides and training manuals/modules. Customers will also have one login that provides direct access to Industry Database Warehouse, Industry Data Exchange and Industry Retail Database. Like the new IDEA company site, the portal will feature LiveChat functionality.


The public side of the portal is currently available and will be populated with information on a daily basis to prepare for an official launch in December 2007. Until then, we will be beta testing companies in groups of ten. If you would like to participate in this, please contact .


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Thanks to Electro E-Biz Forum 2007 Participants: Stay Tuned for Additional Resources

IDEA would like to thank all participants of the Electro E-Biz Forum 2007 including sponsors, speakers, exhibitors, and attendees. This year was our most successful event yet, and it would not have been possible without your support and involvement. The Forum presentations are now available online at Check back for General Session videos, event pictures and more information regarding the IDEA E-Biz Forum 2008 in Washington D.C, September 14-16.

You can read more about the Electro E-Biz Forum 2007 at, the new blog by Channel Marketing Group and Allen Ray Associates. Stay tuned for an article about the event in the October issue of Electrical Wholesaling.

Attention Electro E-Biz Forum 2007 Attendees:

A Forum evaluation survey will be emailed shortly. Your input is important to help us continue to improve the event each year so please take a moment to complete and submit the survey. You may send your favorite Forum pictures to or to share them online.


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