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This Week in IDEA | October 6, 2011

Our eNewsletter, This Week in IDEA, keeps you informed with the latest news and education about IDEA, our solutions and services, and our customers and partners. IDEA’s knowledgeable staff and other contributing writers share insights, resources and special offers to help you Unleash the power of e. Subscribe now to receive This Week in IDEA in your email inbox every other Thursday and add our RSS feed to your reader.


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All aTwitter about the E-Biz Forum

­­­Attendees were optimistic about eBusiness progress in the electrical industry, had lots of questions, and enjoyed networking with familiar and new faces at the 2011 E-Biz Forum. Here’s a round-up of our top 10 tweets about the event. Congratulations to Steven Dorst of Laner Electric Supply for winning our Twitter contest and taking home a new iPad 2. Keep an eye out for photos, videos, and presentation slides coming soon!

­ ­ Steven Dorst ­

Looking forward to meeting @Tomxc at #ebizforum. Always good to get manufacturers (him) talking to distributors (me)! @IDEAeSolutions

­ Sales Management Plus­

We'll be at IDEA E-Biz starting next Sunday! Catch us in the tech center or in our seminar re: mobile workforce on Wednesday the 28th.

­­ ­ Tom Cull

It is no longer a question of if distributors are using data,but rather are we providing the highest quality data @IDEAeSolutions #ebizforum

­­ ­ Amanda Johnson ­

Social data will be a big driver in the future of Master Data Management - Andrew White, Gartner. @IDEAeSolutions #ebizforum

­ Steve Owens

@IDEAeSolutions listened to other companies trials with product data clean-up this afternoon. Got at least one tip to take home. #ebizforum

­ Amanda Johnson ­

Addie method of training -- analysis, design, development, implementation, evaluation -- John Kiso @NAED_org #ebizforum @IDEAeSolutions

­ ­ Tim Sanders

@sjdorst @IDEAeSolutions Thanks for all the interactivity! #ebizforum - I appreciated being brought back 2 speak. #eventprofs

­ ­ Steven Dorst ­­

Here's link to "The Lean Startup" by Eric Ries that Tim just recommended: @IDEAeSolutions #ebizforum

­ Dennis Griess

Mayer Electric builds cross-generational teams with shared incentive plans #ebizforum @IDEAeSolutions

­ Dj Das ­

Caricature fun at the evening party – Idea ebizForum #ebizforum

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Border States Electric and Cooper Industries: Winners of the Fifth Annual Richard Buzun Award

­­IDEA named Border States Electric and Cooper Industries as the distributor a­nd manufacturer recipients, respectively, of the fifth annual Richard Buzun Award for Leadership and Innovation in eCommerce. Bob Gaylord, president & CEO, IDEA, announced the winners during the IDEA E-Biz Forum 2011 in St. Louis, MO.

“The 2011 winners invested in the future by exploring and adopting more productive ways of conducting business with their trading partners. They are leveraging the outputs developed by the industry to generate positive outcomes for their companies which has a trickle down affect on the entire industry. Especially since they both share some of the secrets behind their success to help everyone else succeed,” said Gaylord.

Greg Thrall, Senior Vice President of Operations, Border States, and Scott Feldbush, Director of EBS Shared Services, Cooper Industries, accepted the awards on behalf of the winning companies.

­Border States from left:
Bob Gaylord, President and CEO, IDEA; Greg Thrall, Sr. VP, Operations; Todd Kadry, Marketing Solutions Manager; Jason Archbold, Marketing Catalog Supervisor; Jason Seger, VP, Operations & Inventory; Jason Schulz, Data Support & Project Specialist

“Border States is honored to accept the Richard Buzun Award for eCommerce leadership. It validates our dedication to building catalog content and providing resources and examples to our manufacturers as encouragement for their eCommerce programs. By forging close relationships with our manufacturer partners and supporting IDEA initiatives and quality product content, we hope to provide starting points for everyone to contribute clean, standardized data and keep the links within the supply chain strong and efficient. Thank you to our partners for your support and to IDEA for recognizing us with the Richard Buzun Award,” said Thrall.

­Cooper from left: Bob Gaylord, President and CEO, IDEA; Scott Feldbush, Director, EBS Shared Services; Lorraine Mott, Project Leader, eCommerce; Samer Shehadeh, Manager, EDI/eCommerce

 “Receiving the Richard Buzun Award is extremely exciting for Cooper Industries. It recognizes the company’s focus and dedication to reducing the cost of business through data synchronization with our business partners. We are honored to receive this industry award and to be recognized as an eCommerce leader in the industry. We look forward to our continued involvement with IDEA and our support of industry standards to improve our business relationships through efficient, harmonized transactions with our partners,” said Feldbush.

The Richard Buzun Award was introduced in 2007 to recognize manufacturer and distributor companies that demonstrate leadership by implementing and promoting successful eCommerce programs throughout the electrical industry. The award is named after the late Richard Buzun, former IDEA Chairman, and former president and CEO of Siemens Energy & Automation, Inc.

Photo Downloads:­

Border States Electric accepts the distributor award
­­Cooper Industries accep­ts the manufacturer award


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Welcome to the World of BIM

Content courtesy of Electrical Wholesaling magazine

According to Jim Lucy, Chief Editor of Electrical Wholesaling magazine, Building Information Modeling (BIM) is evolving to become a crucial cache of product information that could potentially influence sales for those in the electrical supply chain. One of BIM’s primary advantages is allowing architects, designers, engineers, and clients to render their projects in 3D during the planning period; therefore, enabling them to detect clashes in coordinating parts and reduce the number of costly on-site adjustments. With the introduction of 5D BIM, products will be represented by custom CAD designs integrated with information such as a product’s operation and maintenance, installation instructions, the catalog page, and other materials. In anticipation of the growing role of BIM for AEC (Architecture, Engineering, and Construction) firms and electrical contractors, some electrical manufacturers are developing their CAD icons and many companies are preparing product data to link to BIM designs. Incorporating insights from IDEA, NEMA, Trade Service Corp., and DATAgility representatives, Lucy describes the various product data initiatives, including the buildingSMART alliance to set standards for BIM data.

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How to Boost Your Rank on Google: 15 Essential Questions

As evidence of a growing trend we’ve discussed previously in our newsletter, distributors and end-users are increasingly turning to search engines such as Google and Bing to research products and services. By increasing visibility in search results through managing search rankings of a webpage, companies have a unique opportunity to build traffic to their website, increase the number of leads, and drive sales for products and services. Bob DeStefano, president of SVM E-Business Solutions and author of B-to-B Online Marketing Toolkit, outlines the 15 essential questions business leaders need to ask and answer to launch and maximize a successful search engine marketing campaign.

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New B2B eCommerce and Synchronization Customers

New IDX Customer

In a decision to expand their professional offerings, OneSource Supply Solutions has established a new subsidiary. The subsidiary will launch their own IDX account to link to their parent company’s IDX account. This San Diego, CA-based distributor, founded in 1983, has experienced business expansion to nearly $300M in a short amount of time and provides a full menu of electrical supply items along with automation, lighting, switch gear and sub-assembly. Find out more at

New IRD CERICOMX® Customers

As a 1SYNC Data Pool On-Board Solution (OBS) partner, IDEA implements suppliers that subscribe to the 1SYNC data pool using the IRD CERICOMX® Data Synchronization Platform. IDEA was recently assigned 17 suppliers:

These companies will be trained to use IRD CERICOMX®, an online catalog that suppliers use to register product data with the GS1 Registry® and GDSN via the 1SYNC Data Pool. Suppliers also use this solution to publish product data to demand partners including retailers such as Lowe’s and Walmart.

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