This Week in IDEA | November 8, 2012

IDEA, AD & Supply Force Team Up to Provide More Data that Sells

Content courtesy of AD Today magazine

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IDEA, Affiliated Distributors (AD) and supplyFORCE are working together to encourage manufacturers to fully populate the Industry Data Warehouse (IDW) with enriched product content within an accelerated timeline. Our partnership and Data Attribut­ion Initiative is examined in the 2012 AD Today magazine. Several industry leaders share their perspective in the article including: John Ludham, Executive Vice President of supplyForce; David Oldfather, AD President of Electrical Divisions; Larry Stern, President of Standard Electric Supply Co.; Pam Erickson, Vice President of Marketing of Affliated Distributors; Wes Smith, President of Mayer Electric Supply; Bob Shapiro, President of Franklin Empire Inc.; Mike Wentz, VP of Marketing and Operations of IDEA; and Steven Sokolow, Chairman of the Board of Leviton Manufacturing Co., Inc.

Ludlam said, "After listening to many Affiliates, it was agreed that there was a real need for this and that AD should be involved in getting this done. With input from David Oldfather and Mike Wentz, we came up with a plan to use AD's leverage in the marketplace, supplyFORCE's core knowledge and IDEA's infrastructure to ensure content."

Read the full article from the 2012 AD Today magazine>

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NAED #tEDChat on eCommerce

Hop on Twitter for a #tEDChat next week on November 13th from 11am-12pm EST. IDEA will be the guest moderator and host a discussion on how eCommerce will impact the industry and trade partnerships. To participate, just follow or at 11am and tweet your questions and comments. Make sure to include our handles (@NAED_org and @IDEAeSolutions) in your tweets. We look forward to a great industry discussion!

What is a #tEDChat? tEDmag.com, an NAED publication, held the electrical distribution industry's first official Twitter chat this summer and explored the critical role of electrical distributors in the supply chain. Read what happened and see th­e tweets! #tEDChat – Industry’s first official Twitter chat>

Or, watch the tED magazine video recap:

Join us next Tuesday for the latest #tEDChat installment on eCommerce!

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IMARK Announces Distinguished Performance Awards

Content courtesy of Electrical Marketing’s Live Wire

On October 15th at the 2012 IMARK Annual Meeting , IMARK Group awarded several member companies for distinguished performance during the 2012 fiscal year. Winners were recognized for their “effective implementation of IMARK marketing and training programs and their exemplary support of IMARK preferred suppliers.” Categories included: Members of the Year, Excellence in Sales and Marketing, GainShare Achievement, Suppliers of the Year, Excellence in Marketing and Communications, Sales Leadership, Excellence in Service and Support, and Excellence in On-Line Training. Congratulations to all the winners!

Read the press release on ElectricalMarketing.com>

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Tips and Best Practices for Webinars

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Whether to demo a new product, share knowledge, gather customer feedback or start an industry conversation, webinars are popular tools to educate your customers and generate sales leads. The following articles pr­ovide a great review of webinar best practices for the beginning and advanced webinar user.

Create a Webinar

PictureTalk is a provider of web and audio conferencing and produced a white paper, “Best Practices in Webinars: They can and will provide great sales leads, if…” The document provides a general and thorough introduction to the planning and thought process behind producing a successful webinar that will be valuable to your company with tips that can be applied to any webinar production. The document also includes a handy event checklist with roles, tasks, due dates and notes. Download the white paper>

Other popular webinar providers include Adobe Connect, Citrix GoToWebinar, Webex and Instant Presenter (pay-as-you-go format).

Promote Your Webinar

In addition to other promotional campaigns, Twitter and Facebook are great vehicles for promoting your webinar. During the webinar, you can solicit questions from your Twitter followers and share webinar highlights live to generate an online conversation.

You can also use Facebook to promote and even host your webinar. Through Facebook applications like LiveStream, Linqto or Ustream, you can deliver content right to your Facebook fans and members.

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New IDW Platinum Band of Excellence Manufacturers

Congratulations to the following manufacturers that have recently achieved the Platinum Band of Excellence, the most elite status in the industry’s new banding program which measures the amount of marketing content manufacturers provide to the Industry Data Warehouse (IDW) for their distributors. These companies are now providing marketing content for 75% - 100% of their stock items!­

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View all manufacturers with Bands of Excellence ratings>

Contact your Data Quality Analyst at IDEA or email to find out where your company stands and how to achieve IDEA’s Platinum banding level.

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