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This Week in IDEA | July 16, 2008

Our eNewsletter, This Week in IDEA, keeps you informed with the latest news and education about IDEA, our solutions and services, and our customers and partners. IDEA’s knowledgeable staff and other contributing writers share insights, resources and special offers to help you Unleash the power of e. Subscribe now to receive This Week in IDEA in your email inbox every other Thursday and add our RSS feed to your reader.


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New IDEA IRD Customers

IDEA, a 1SYNC Data Pool On-Board Solution (OBS) partner, implements suppliers that subscribe to the 1SYNC data pool using IDEA's IRD CERICOMX® application. IDEA was recently assigned four suppliers:

These companies will be trained to use IRD CERICOMX®, an IDEA branded product for supporting and uploading supplier product information into the GS1 Registry® and GDSN via the 1SYNC Data Pool.

If you would like to find out more about the CERICOMX® product, please contact , IRD Product & Customer Support Manager, at .

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IDEA and Trade Service Corporation do not renew agreement

Data share agreement comes to term after 10 years

IDEA and Trade Service Corporation have mutually agreed to not renew their 10 year data sharing agreement which comes to term on July 20, 2008. Both parties have mutually benefited from this partnership and remain committed to providing exceptional service to the electrical supply chain.

IDEA is committed to enhancing the transactional and catalog data within the data synchronization platform. Customers can be assured attention and personalized support when addressing their concerns regarding the impact this might have on their business.


IDEA has increased its capacity for data sourcing to immediately accommodate changes. Key IDEA staff will be available to answer any questions. We remain a service-oriented, customer-centric organization serving the electrical channel manufacturers’ and distributors’ needs throughout the supply chain.

Please contact your account manager for any questions. If you do not know who is assigned to you, please contact , Director Account Management, at .

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Crescent Electric Supply Company: Sponsor of the IDEA E-Biz Forum 2008!


Crescent Electric Supply Company was founded in 1919 in Dubuque, Iowa by Titus B. Schmid. Starting with a single distribution facility in Dubuque, the company has experienced strong and steady growth over the years. There are now more than 120 Crescent Electric Supply Company distribution facilities located in 25 states from coast to coast. Representing most major brands and hundreds of other manufacturers, Crescent Electric Supply serves an extremely broad market that includes Contractor, Commercial, Institutional, Industrial, and Utility customers. Find out more at

View all sponsors to date.

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Take a Glimpse into the Future at the E-Biz Forum

Michael Rogers, Futurist in-Residence of the New York Times Company, will paint a picture of what the future will look like in “The Next Digital Decade” during his keynote presentation at the E-Biz Forum ’08. Find out if you are a practical futurist and get tips from the expert.

What is a practical futurist?

We’ve always had plenty of professional futurists, writing books and articles, giving speeches. But in today’s world, we’re all futurists—practical futurists.


Whether it’s in our lives, our families, our work groups, our companies, even our nation, we have to make educated guesses about how technology will change the world in the years ahead. But then, unlike professional futurists, we must place bets—with our dollars, our technology, our staffing, our education, our career or some other resource.


Practical futurism is a bit like sailing upwind. First you need to determine an end point—your best guess as to where you want to end up in the future. But you rarely have the chance to sail directly to your destination. Maybe the technology you need isn’t ready for prime time yet; perhaps your current budget won’t cover everything you’d like to do; maybe you haven’t yet convinced top management that your vision is correct; perhaps you haven’t fully amortized your existing infrastructure—or any of dozens of other potential impediments to direct progress.


So the practical futurist moves forward by tacking to one side, then the other, all the while keeping the end destination in mind. The one absolute: make sure you’re never heading directly opposite from where you ultimately want to land. In the end, the future happens incrementally, not all at once. Making it happen is the job of the practical futurist.

Michael Rogers, known as “The Practical Futurist” and one of the nation's leading experts on the impact of technology on business and society, will teach us how to use practical futurism to our advantage in his Keynote Session, “The Next Digital Decade.” He will examine how technology advancements such as widespread wireless and new devices will create a world of ubiquitous computing as a new generation, raised from childhood on technology, reaches adulthood. Be there as he shares his expertise on what this new world will look like and how will it impact us, both as individuals and as businesses.

Register Now!

About Michael Rogers


Michael Rogers is Futurist-in-Residence for The New York Times Company and also writes thePractical Futurist column for MSNBC. His consultancy, Practical Futurist, helps businesses and organizations worldwide think about the future.

For ten years he was vice president of The Washington Post Company's new media division, guiding both the newspaper and its sister publication Newsweek into the new century, as well as serving as editor and general manager of

He began his career as a writer for Rolling Stone and went on to co-found Outside magazine. He then launched Newsweek’s technology column, winning numerous journalism awards. In 1993 he produced the world's first CD-ROM newsmagazine for Newsweek, going on to develop areas on Prodigy, America Online and then a series of Internet sites. In 1999 he received a patent for the bimodal spine, a multimedia storytelling technique. In 2007 he was named to the Magazine Industry Digital Hall of Fame.

He studied physics and creative writing at Stanford University with additional training in finance at Stanford Business School’s Executive Program.

Rogers is also a best-selling novelist whose fiction explores the human impact of technology. He lives in New York City and is at work on his next book.

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Did You Know? IDW Hot Facts

Industry Data Warehouse currently has a total of 1.9 million SKUs of active data, all of which are received directly from the supplier. This number represents 640 manufacturer brands.


Out of the total active SKUs in IDW, 1.7 million have current pricing available. Out of those 1.7 million SKUs, 99.4% have coinciding UNSPSC (United Nations Standard Product and Services Classification) codes.


IDEA will continue to work towards growing the depth and breadth of product data in IDW for customers while maintaining data integrity along the way.


*SKU counts may fluctuate slightly based on manufacturer loads

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