News & Events

This Week in IDEA | December 16, 2009

Our eNewsletter, This Week in IDEA, keeps you informed with the latest news and education about IDEA, our solutions and services, and our customers and partners. IDEA’s knowledgeable staff and other contributing writers share insights, resources and special offers to help you Unleash the power of e. Subscribe now to receive This Week in IDEA in your email inbox every other Thursday and add our RSS feed to your reader.


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Happy Holidays from the IDEA Team!

We enjoyed serving you in 2009 and look forward to continuing our business partnership through 2010. We wish you a happy holiday season and best wishes for a prosperous New Year!

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New IDEA IDX and IRD Customers

IDEA announces one new IDX customer and 13 new IRD customers. Read more about these companies and how you can begin trading with them electronically to expand your business.

New IDX Customer

Management Consulting, Inc. (MANCON), of Virginia Beach, VA, became an IDEA customer on December 11, 2009. MANCON, founded in 1983, provides logistic, professional, technical, and administrative support services to a wide range of DoD, federal, state, and industry customers. They will be taking advantage of the cost savings and reliability of Industry Data Exchange (IDX) to exchange their B2B documents. Find out more at Welcome aboard!

New IRD Customers

IDEA, a 1SYNC Data Pool On-Board Solution (OBS) partner, implements suppliers that subscribe to the 1SYNC data pool using IDEA's IRD CERICOMX® application. IDEA was recently assigned 13 suppliers:

These companies will be trained to use IRD CERICOMX®, an IDEA branded product for supporting and uploading supplier product information into the GS1 Registry® and GDSN via the 1SYNC Data Pool.

If you would like to find out more about the CERICOMX® product, please contact , Product Sales and Customer Support, at .

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IDEA Standards Chair Shares Attribute Schema Insights

Phil Barrios, Sr. Director, Corporate Marketing & E-Business, Hubbell Inc. and IDEA Standards Committee Chair, recently shared his thoughts about the Electrical Industry Attribute Schema on the NAED and NEMA blogs. Read his insights and share yours today.

In his post, Barrios makes reference to the ever-growing shift from a “full-service” to “self-service” society and how it's becoming more noticable that people are buying online instead of in line. His insights are supported by statistics from the National Retail Foundation and directly relate to the Attribute Schema the IDEA Standards Committee developed and will continue to enhance.

He goes on to explain how the Attribute Schema provides the means for manufacturers to provide standardized product details which help distributors and end-users to find, buy and sell more of their products online - a win-win for all. Visit the blogs below to read the complete post and make your comments:

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Three New Employees Join the IDEA Team

Paul Newman, Senior Account Executive

Paul Newman, formerly of Activant Solutions (, has joined the Sales and Marketing team as a Senior Account Executive. Newman will prospect and drive new businesses to take advantage of IDEA’s standardized products and professional services. Newman began his career in distribution and continued to build
on his experience at Management Information Systems Group (MISG) and most recently at Activant Solutions. He has extensive knowledge of the Plumbing, Electrical and HVAC vertical markets and has experienced the value of EDI firsthand.

He will be attending various industry events to speak to trading partners about their B2B eCommerce and synchronization needs. You can meet Paul at the upcoming NAED Western, January 13-16 in San Diego, CA or contact him at and .  

Melissa Longnecker, Business Analyst - Project Lead

Melissa Longnecker, formerly of Ontuet Inc., joined the team as the Business Analyst - Project Lead. She will research market trends, forecast opportunity potential and help identify current and future service needs in the marketplace.

Longnecker has 12 years experience helping organizations define and achieve strategic goals. She spent the past 10 years with Ontuet Inc., a technology solutions provider focused on Global Data Synchronization (GDS).

Melissa can be reached at and .  

Sarah Earleywine, Account Manager

Sarah Earleywine, formerly of Ontuet Inc., joined the Account Management team as an Account Manager. During her time at Ontuet, she gained experience and knowledge in the Global Data Synchronization Network (GDSN) requirements, standards and business processes.

Earleywine will provide technical support and service consultation to IDEA customers. She will work in collaboration with her fellow Account Managers: Tony Gaffney, Ricky Montoya, Edwin Lopez, Fahad Shamshad, John Etrie and Christine Arczynski, to act as the single point-of-contact and primary interface for all customer engagements.

Sarah can be reached at and .  

Welcome to the IDEA team!

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Spotlight Article: Update on Hubbell’s Acquisition of BURNDY®

Hubbell Incorporated ( recently announced the purchase of FCI Americas, Inc. (the business known as “BURNDY®”). BURNDY will continue to operate as a standalone business unit as part of Hubbell’s electrical systems products for the foreseeable future.

BURNDY (, founded in 1924 and headquartered in Manchester, New Hampshire, is a leading manufacturer of connectors, cable accessories and tooling. BURNDY serves commercial and industrial markets and utility customers primarily in the United States, with 2008 sales of approximately $225 million.

“I am excited that we completed the purchase of BURNDY. Since we signed the definitive agreement in July, our management team has been coordinating with BURNDY and FCI to ensure a smooth transition. Our extensive interactions over that period of time have served to reinforce the outstanding fit we see between Hubbell and BURNDY and the business opportunities that can be realized over time,” said Timothy H. Powers, Chairman, President, and Chief Executive Officer of Hubbell Incorporated. “BURNDY’s product quality, relationships with distributors and emphasis on people are a natural complement to Hubbell. We welcome the BURNDY employees to our family and look forward to serving our customers with a broader and deeper product line.”

Both Hubbell and BURNDY have been active participants in IDEA’s eCommerce initiatives for over 10 years. Tim Powers is a former IDEA Board of Directors Chair, Phil Barrios, Sr. Director, Corporate Marketing & E-Business at Hubbell, is the current IDEA Standards Committee Chair and Rich Brooks, E-Business Development Manager at BURNDY, is the Chair for the Product Information Sub-Committee currently focusing on UNSPSC and attributed data standards. The driving force behind Hubbell and BURNDY’s participation at IDEA is the work being done to create a solid foundation for future eCommerce and the value-add that IDEA provides to the industry. Hubbell and its new business unit, BURNDY, will continue to provide resources to help IDEA move forward with standards adoption and cost-saving e-initiatives.

About Hubbell:

Hubbell Incorporated ( is an international manufacturer of quality electrical and electronic products for a broad range of non-residential and residential construction, industrial and utility applications. With 2008 revenues of $2.7 billion, Hubbell Incorporated operates manufacturing facilities in the United States, Canada, Switzerland, Puerto Rico, Mexico, the People's Republic of China, Italy, the United Kingdom, Brazil and Australia. Hubbell also participates in joint ventures in Taiwan and Hong Kong, and maintains sales offices in Singapore, the People's Republic of China, Mexico, South Korea, and the Middle East. The corporate headquarters is located in Orange, CT.

Learn more from Hubbell:

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IDW Hot Fact: IDEA Can Help with Your Data Loading Efforts

The holidays are fast-approaching and we know it’s a busy time in and outside the office. Don’t forget that IDEA can help load and synchronize your latest product data over the holidays so you can take one more task off your to-do list.

IDEA offers value-add data loading services for all manufacturers that synchronize their data through Industry Data Warehouse (IDW) year-round. Just send us your clean and accurate data files by December 22nd and we will make sure it is loaded in time to notify all your trading partners before you take off for the holidays.

Please contact your Account Manager or email to take advantage of this service at no additional cost.

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