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This Week in IDEA | July 11, 2013

Social Media Tips and Differences for B2B and B2C Marketers

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Using social media can seem tricky and difficult to incorporate into your business marketing strategy at first. However, sites like Facebook and LinkedIn can be useful social engagement tools that drive the growth of your business. They can act as an accessible conduit for you and your business to communicate directly with customers, prospects, and partners. Whether you are a B2B marketer, B2C marketer, or a combination of each, there are distinct steps you can take to successfully implement social networking tactics that can help your company build credibility and boost its competitive edge. We’ve highlighted the relevant social media marketing trends, strategies, and other essential information regarding B2B and B2C engagement below.

[Basics] B2B vs B2C Marketing using Social Media: This SlideShare presentation outlines all of the nuts and bolts of B2B and B2C marketing, including key differences between the types of businesses such as their separate needs, target audience, content, and the most effective social media strategies.

[Trends] B2C Versus B2B: The Most Important Social Media Platform: Actionable marketing expert Heidi Cohen draws from the 2013 Social Media Marketing Industry Report and provides insight on how B2C and B2B companies are using social media in their marketing plans, top trends, and the most influential social media platforms for each industry.

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[Benefits] B2B vs. B2C Social Media: This infographic designed by Crossroad Public Relations breaks down social media marketing for B2B and B2C businesses by site and describes the benefits of engaging customers on Twitter, Facebook, LinkedIn, Pinterest, and Instagram. It also presents revealing statistics as well as tips on social media usage.

(Click image to enlarge)

[Strategy] Social Sharing Tips for B2B and B2C: This infographic calls attention to the intricacies and nuances of social media marketing. The punctuation, word count, hashtag use, number use, and timing of your social media content can all contribute to the success or failure of your social media ventures. The infographic illustrates how businesses can leverage best practices in these areas to develop smart and detailed marketing strategies tailored to the specific needs of B2C and B2B companies.

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