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Registration Opens for the 13th Annual IDEA E-Biz Forum 2011

The agenda and registration forms are now available online for the only electrical eBusiness event

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  • ARLINGTON, VA – IDEA (, a business-to-business technology service provider owned by the electrical industry, today announced that registration is open for the 13th annual IDEA E-Biz Forum 2011 -- the only eBusiness event dedicated to B2B leaders in the electrical supply chain.

    The agenda, including general sessions and break-out tracks, is now available on the Forum website ( along with the online registration forms for individuals, sponsors and exhibitors. The IDEA E-Biz Forum 2011 is themed “Gateway to Change: Shift Ideas to Results,” and runs September 26 – 28, in St. Louis, Missouri at the Hilton St. Louis at the Ball Park.

    “I value continuous learning and am proud to be part of a community that makes it a priority. Each year, I look forward to helping the electrical distribution channel progress in the field of eBusiness, and this event provides the education, connections, and conversations our customers need to grow their businesses,” said Bob Gaylord, president and CEO, IDEA. “As a past attendee said, ‘problems are usually solved on the spot!’”

    Tim Sanders, New York Times bestselling author and former Chief Solutions Officer at Yahoo!, returns to the Forum as the opening keynote speaker on day two. Sanders made his last appearance at the 2008 Forum where he received rave reviews from attendees.

    The National Association of Electrical Distributors (NAED) will host a reception to welcome NAED members to their headquarter city on Tuesday, September 27 after the NAED breakout track on technical training.

    Additional Educational Highlights:

    • Three industry panels featuring manufacturer and distributor leaders in the electrical industry
    • Best practices and lessons learned from IDEA users including: Border States Electric, Cooper Industries, Crescent Electric Supply, ERICO, and Viking Electric Supply
    • User groups and training on IDEA’s B2B eCommerce and synchronization solutions including: IDW, IDX, IRD CERICOMX®, and education on the new solutions released this year
    • Education from leading technology companies including: Activant, DATAgility, Gartner, IBM, Heiler Software, ElectricSmarts, Third Eye Consulting and many more

    View more details about the 2011 Forum agenda.

    The Forum also features the annual Tech Center, an event for technology companies to demonstrate products and interact with their customers and potential customers. The Tech Fair and Welcome Reception kicks off the Forum.

    The event is tailored to professionals who are part of the electrical supply chain in these roles: CEOs and senior executives, IT and eBusiness, product managers, operations, and sales and marketing. The annual event is co-hosted by IDEA; the National Association of Electrical Distributors (NAED); the National Electrical Manufacturers Association (NEMA); Electro-Federation Canada (EFC); and the National Electrical Manufacturers Representatives Association (NEMRA).

    2011 sponsors: Activant Solutions, DATAgility, Sterling Commerce, Eaton, Border States, Digital Business Architects, EFC, General Electric, ILSCO, Kirby Risk, and Lutron.

    Early-bird discounts end on June 30. Please visit  for more event information and to register online. Media representatives receive complimentary registration.


    About IDEA: Our deep category knowledge was born of the electrical industry in 1998. IDEA was founded through a partnership rooted in the collective leadership, vision, wisdom and expertise of the National Association of Electrical Distributors (NAED) and the National Electrical Manufacturers Association (NEMA) members. IDEA is the official eCommerce standards creating and setting body for the electrical industry and those same standards translate to other industries. Our Business-to-Business eCommerce, Synchronization, Standards Adoption, and Professional solutions and services optimize your business to run lean, gain efficiency, synchronize data flow, streamline processes and standardize systems. Our knowledge of the players, realities, challenges, and opportunities provide a powerful consulting partner to make the right decisions to Unleash the Power of e and position you solidly for success in today’s business environment (

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