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IDEA and Unilog Content Solutions Enter Strategic Partnership

IDEA to become the exclusive provider of Unilog’s robust web storefront solution to electrical distributors

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  • ARLINGTON, VA – IDEA (, a business-to-business technology service provider owned by the electrical industry, today announced a strategic partnership with Unilog Content Solutions (, best known for their data cleansing and data quality consulting work in the electrical industry. Through this partnership, IDEA will become the exclusive provider of Unilog’s robust web storefront solution to electrical distributors, “iCIMM2” (catalog information material management). This solution enables distributors to manage their catalog content, publish multiple versions of the content to one or more mediums, and provide robust search engine capabilities to their customers.

    “IDEA has been the leader of product data synchronization within the electrical industry for over a decade, and a logical extension is to help companies leverage that data to see tangible business results,” said Bob Gaylord, president and CEO, IDEA. “I believe in this product and in Unilog’s ability to customize it to highlight each company’s competitive strategy. More and more business is won online, and we want to help our customers get found and stand out from all the clutter.”

    IDEA will help customers populate the content management piece of the solution with the manufacturer-owned and validated product information available via the Industry Data Warehouse (IDW). This integration will be seamless for IDW customers that decide to leverage the iCIMM2 solution. iCIMM2 also integrates with most enterprise resource planning (ERP) systems including: Epicor Eclipse, Infor SX Enterprise, JD Edwards and Netsuite, and logistic and payment companies such as: FedEx, UPS, Bank of America, Google Checkout and PayPal.

    “Combining Unilog’s software development and user experience expertise with IDEA’s industry-specific knowledge and standardized product marketing content will result in a truly unique solution. Integrating iCIMM2 with the IDW will help distributors quickly build the foundation for their web storefront, and give them confidence the product information is accurate – a differentiator that becomes even more essential when it’s directly linked to payments and shipping,” said Suchit Bachalli, vice president of sales, Unilog.

    Mayer Electric Supply, an electrical distributor headquartered in Birmingham, AL ( is an early adopter of iCIMM2.

    “I knew we needed to enhance our eCommerce capabilities quickly, and when I found out that IDEA and Unilog were teaming up to provide a web storefront solution pre-populated with IDW data, it was a slam dunk! I’ve been impressed with the quick turnarounds and responsiveness of the implementation team, and would definitely recommend this solution to other electrical distributors,” said Mr. Barry Carden, VP and CIO, Mayer Electric Supply.

    About IDEA

    IDEA is the official technology service provider and eCommerce standards body of the electrical industry. The company was founded in 1998 through a partnership rooted in the collective leadership, vision, wisdom and expertise of the National Association of Electrical Distributors (NAED) and the National Electrical Manufacturers Association (NEMA) members. IDEA’s Business-to-Business eCommerce, Synchronization, Standards Adoption, and Professional solutions and services help companies run lean, gain efficiency, synchronize data flow, streamline processes and standardize systems (

    About Unilog Content Solutions

    Unilog is India’s leading catalog management and data cleansing company. Unilog employs over 300 people, is ISO 9001:2000 certified and supports customers in North & South America, Europe and Asia. Unilog provides Classification, Cleansing, Attribute Extraction and Enrichment services for all major industry verticals. Unilog has excellent relationships with most PIM / ERP and SCM implementation companies and can be your one-stop-shop for all data needs (

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